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ASO Services From the Person Who Built the Tool

App Store Optimization grounded in real store data — because I built BrightAppData, the ASO tool, and it's free to use.

The research tool is free for everyone (BrightAppData). The service is quoted after a free look at your current listing — a new app and a live app need different work.

Written by Umer Aftab · Updated 10 August 2026

BrightAppDataApp Store ConnectPlay ConsoleKeyword researchCompetitor analysisA/B screenshots

Service Overview

**App Store Optimization (ASO)** is how apps get found: the keywords in your title and listing decide whether you appear in store search, and store search is where most installs start. I don't resell ASO advice from blog posts — I built **BrightAppData**, an ASO tool for keyword research, competitor analysis and listing data, and it's **free for everyone**. The service is me applying that data to your app: research before you build, a listing that ranks when you launch, and iteration after.

Core Benefits

  • Advice from someone who builds ASO software, not someone quoting it
  • Keyword research before development — demand data can shape the product
  • Both stores covered: App Store and Google Play have different rules
  • The tool behind the service is free, so you can verify everything

How It Works

  1. 1Keyword research in BrightAppData — what people actually type in store search
  2. 2Competitor listing teardown — where they rank and which gaps they left
  3. 3Title, subtitle, keyword field and description rewritten from the data
  4. 4Ship with your next store update, then measure and iterate

ASO vs SEO at a glance

ASOSEO
Search engineApp Store + Google PlayGoogle / Bing
What ranksYour store listingYour web pages
Main leversTitle keywords, ratings, conversionContent, links, technical
Best moment to startBefore developmentOngoing

Primary Sources

Deliverables

What you will receive as part of this contract:

  • Full keyword map for your app from BrightAppData store data
  • Optimized title, subtitle, description and keyword field
  • Competitor listing teardown — where they rank and why
  • Screenshot and listing recommendations built to convert
Book Service via WhatsAppView Monthly Pricing Plans

Frequently Asked Questions

What is ASO?

App Store Optimization — improving an app's visibility in App Store and Google Play search. It covers the keywords in your title and metadata, screenshots, ratings and conversion. Store search drives most app installs, which makes ASO the highest-leverage marketing most apps skip.

What's the difference between ASO and SEO?

Same idea, different search engines. SEO targets Google's web results; ASO targets App Store and Play Store search, which have their own ranking factors — title keywords, ratings velocity, conversion rate. An app can dominate Google and be invisible in store search.

When should ASO start?

Before development. Store keyword data shows what people actually search for, which can change what you build and what you name it. Retrofitting keywords onto a launched app works, but starting with them is dramatically stronger.

Why should I trust your ASO advice?

Because I built the tool. BrightAppData is my own App Store Optimization product — keyword research, competitor analysis and listing data — and it's free, so every claim I make about your market is something you can check yourself.

Does ASO work for existing apps?

Yes — an existing app has ranking history and review data to work with, which makes the first optimization pass more informed. Title and keyword changes ship with your next store update; results build over subsequent weeks as the stores re-rank the listing.

Guides That Go Deeper

Apps I Shipped

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